Fourteen People, One Whiteboard, and a Feeling of Drowning
Picture this. A Thursday afternoon in January. Our product team has gathered -- some in a conference room in Hyderabad, some dialing in from home offices in Singapore and Amsterdam -- for what the calendar optimistically calls a "Q1 Planning Workshop." The facilitator, our VP of Product, has shared a Google Doc with the agenda. There are six bullet points. There is a one-hour time slot. There are fourteen people.
Ten minutes in, the Google Doc has become a war zone. Three people are typing simultaneously. Someone's cursor is deleting someone else's text. The chat sidebar is filling with messages that say things like "can everyone please stop editing for a second" and "sorry, was that my cursor?" Meanwhile, the people in the physical conference room are scribbling on an actual whiteboard, which the remote participants cannot see at all. Someone holds their laptop camera up to the whiteboard. The image is blurry and sideways. Somebody suggests screen-sharing a blank PowerPoint. Somebody else suggests "maybe we should just go around the room." The facilitator looks like she is considering a career change.
I have been in variations of this scene more times than I can count. You probably have too.
The following week, we tried it on Miro. Same team. Same messy, ambitious agenda. But something different happened.
The First Forty Seconds
When fourteen cursors appeared on the Miro board -- each one labeled with a name, each one darting around the canvas independently -- something shifted in the energy of the room. You could see everyone. Not their faces (though some had cameras on) -- their thinking. Priya was already dragging sticky notes into the "customer pain points" section. Raj was sketching a rough diagram of the proposed architecture. Lisa in Amsterdam had started a mind map in the corner that nobody had asked for but that was, within minutes, the most interesting thing on the board.
This is the thing about Miro that is hard to describe in a feature list: it makes thinking visible. Not just your own thinking -- everyone's thinking, happening simultaneously, in real time, on a shared surface that has no edges. The infinite canvas is not just a technical specification. It is a psychological invitation: there is room for your ideas here, no matter how half-formed, no matter how far from the center of the conversation.
Scene Two: The Retrospective That Actually Worked
Two weeks later, a different test. Our engineering team runs biweekly retrospectives -- the ritual where you look back at the past sprint and talk about what went well, what did not, and what to change. These had been happening in a Google Sheet. Three columns. People type into cells. The facilitator reads them aloud. It is, to be blunt, a joyless experience that everyone endures because agile methodology says they should.
On Miro, the retro looked completely different. We used one of their pre-built retrospective templates -- a board divided into sections for "went well," "needs improvement," and "action items," with a timer, a voting mechanism, and a private brainstorming mode built right in. Private mode was the secret weapon. Everyone spent five minutes writing sticky notes that only they could see. When the timer ended and the notes were revealed simultaneously, the board erupted with ideas. No anchoring bias -- nobody could see what others wrote first and unconsciously conform. No domination by the loudest voice in the room.
Then came voting. Each person got three votes to place on the stickies they thought were most important. The result was a ranked list of team priorities that felt genuinely democratic -- not the product of whoever talked the most or whoever the manager agreed with. The whole thing took twenty-five minutes. The Google Sheet version typically dragged on for forty-five and produced less actionable output.
Scene Three: The Client Workshop at Scale
The real stress test came when our consulting arm ran a two-day product strategy workshop with a client. Twenty-two participants: twelve from their side, ten from ours. Three time zones. Mix of executives, product people, designers, and engineers. The agenda included customer journey mapping, competitive analysis, feature prioritization, and a roadmap planning session.
We built the entire workshop as a single Miro board, organized into frames that served as "rooms" -- each frame was a distinct activity with its own instructions, space for contributions, and facilitation tools. The facilitator used Miro's "bring everyone to me" feature to summon all twenty-two cursors to the current frame whenever it was time to move on. The built-in timer kept each activity on track. Background music (yes, Miro has that) set the tone during silent brainstorming phases.
During the customer journey mapping session, something happened that could not have happened in any other tool. A junior designer from the client's team quietly started drawing a flow diagram in the corner of the frame while the executives were debating high-level strategy. By the time the group noticed it, the diagram had become the most useful artifact of the session -- a visual map that connected the abstract strategy discussion to concrete user touchpoints. On a physical whiteboard, she would have had to wait for her turn. In a Google Doc, her contribution would have been buried. On the infinite canvas, she simply found empty space and started building.
What Miro Actually Gives You
Miro calls itself a visual collaboration platform, which is accurate but understates the breadth. The infinite canvas is the foundation -- zoomable, pannable, limitless -- but what fills the canvas is where the real value lives.
The sticky note system goes well beyond colored squares. You can tag them, categorize them, filter by author or color, and use AI to cluster similar ones automatically. For a brainstorming session that generates two hundred ideas, the ability to sort and group them programmatically saves an hour of manual organization. Shapes include standard flowchart elements, wireframe components, and network diagram icons, all with intelligent connectors that reroute themselves when you move things around. Tables, charts, and cards that link to Jira tickets or Asana tasks extend the canvas into project management territory.
The template library is enormous -- over 2,500 templates spanning agile ceremonies, design thinking workshops, strategic planning frameworks, brainstorming formats, and educational activities. These are not empty shells. The best ones include embedded facilitation instructions, timers, voting mechanisms, and suggested workflows. We used the Design Sprint template for a three-day exercise and it followed Jake Knapp's methodology so faithfully that the template itself essentially served as a facilitator's guide.
The Integration Web
Miro connects to over 130 tools, and the integrations are not afterthoughts -- several of them are genuinely deep. The Jira integration deserves its own paragraph. You can import Jira issues as interactive cards on the board, complete with status, assignee, and priority. During sprint planning, we dragged these cards into swim lanes on the Miro board, estimated them collaboratively using built-in planning poker, and had the estimates sync back to Jira automatically. The round-trip data flow between Miro and Jira eliminated the manual transcription that used to eat fifteen minutes of every planning session.
The Slack integration keeps teams aware of board activity without requiring them to live in Miro. Figma and Sketch embeds let you place design files directly on the canvas for critique sessions. Google Workspace and Microsoft 365 integrations allow embedding documents, spreadsheets, and presentations. For developers, there is a REST API and SDK for building custom integrations -- one team I know built an internal tool that automatically populates a Miro board with deployment metrics after each release.
Diagramming, Surprisingly Well
I initially expected Miro's diagramming to be a "good enough" compromise -- functional for quick sketches but unable to compete with dedicated tools like Lucidchart or draw.io. I was wrong. The flowchart tools are genuinely mature: intelligent connectors that route around obstacles, swimlane support, auto-layout that can clean up messy diagrams with a single click, and a shape library that covers everything from standard flowchart symbols to UML and entity-relationship notation.
We created a full service architecture diagram during our testing, and the engineering team preferred working in Miro to switching to a separate diagramming tool. The reason was proximity: the diagram lived on the same board as the user stories, the sprint backlog, and the design mockups it was related to. Context traveled with the artifact, rather than living in a separate application behind a different login.
That said, for extremely complex or compliance-mandated technical diagrams -- the kind that need specific notation standards and export formats for regulatory documentation -- Lucidchart and Visio still offer deeper specialization.
Presentation Mode and the Hybrid Meeting
Miro's presentation mode transforms board regions into a structured sequence of slides. You define frames, set an order, and present them in fullscreen with transitions. For stakeholder meetings, this is golden: instead of exporting screenshots from your board into a PowerPoint, you present the board itself. And when a stakeholder asks a question that takes you off-script -- "Can we look at the customer journey map again?" -- you zoom out, navigate to the relevant frame, and zoom back in. The board becomes a navigable landscape rather than a rigid slide deck.
The built-in video chat (up to 25 participants) lets you run meetings entirely within Miro, which removes the friction of screen-sharing a Miro board through a separate Zoom call. The ability to flip between presenting and collaborating -- "Okay, everyone jump in and add your thoughts to this section" -- creates a dynamic that linear presentation tools simply cannot replicate.
How Much It Costs (Told as Honestly as I Can)
The free plan gives you three editable boards. Three. For personal experimentation, that is enough to understand whether Miro clicks for you. For any team use, you will outgrow it in the first day. It functions as a trial, not a real free tier, and I wish Miro was more honest about that rather than calling it "Free."
The Starter plan at eight dollars per user per month unlocks unlimited boards, voting, timers, custom templates, and the integrations that make Miro actually useful in a workflow. For a team of five, that is forty dollars a month. Compared to the cost of the meetings Miro improves -- and the meetings it replaces entirely -- the math works.
The Business plan at sixteen dollars per user per month adds SSO, advanced diagramming, guest access for external collaborators, and priority support. If you run workshops with clients who need board access without becoming full team members, guest access alone justifies the upgrade. For a team of twenty, though, Business costs $320 a month, and that starts to sting.
Enterprise pricing is custom and adds compliance, governance, and dedicated account management for large organizations. The education plan is free for verified institutions, which is generous and, based on the number of universities I have seen using Miro in course design, heavily adopted.
The Competition, Fairly
FigJam: The Designer's Whiteboard
If your team already lives in Figma, FigJam is the path of least resistance. Same account, same design language, native embedding of Figma files. Its free tier is more generous than Miro's. But FigJam is simpler -- deliberately so. It does not have Miro's advanced diagramming, its facilitation toolkit, its depth of integrations, or its sheer volume of templates. FigJam is a whiteboard. Miro is trying to be a visual operating system for teams. Whether you need the latter depends entirely on how central visual collaboration is to your workflow.
MURAL: The Facilitator's Choice
MURAL is Miro's closest functional twin, and the comparison often comes down to personality. MURAL's facilitation features -- its guided methods library, its "facilitator superpowers" -- are as strong as Miro's, sometimes more structured. It has a loyal following among consulting firms and design agencies. But Miro has pulled ahead in ecosystem breadth, diagramming depth, and community resources. The user base difference matters: more users means more community templates, more integration partners, and more chance that your next collaborator will already know how to use the tool.
Microsoft Whiteboard: The Free Option
If you have Microsoft 365, Whiteboard is included. It does basic sticky notes, drawing, and shapes inside Teams. For a quick sketch during a Teams call, it is fine. For anything beyond that -- facilitated workshops, template-driven sessions, Jira integration, diagramming, AI clustering -- it is not even in the same conversation. Microsoft Whiteboard is a notepad. Miro is a workspace.
What Makes It Special
- Real-time collaboration feels alive -- seeing labeled cursors move across a shared canvas changes how teams think together
- The template library is genuinely useful, not filler -- pre-built facilitation guides save hours of workshop prep
- Facilitation tools (voting, timers, private mode, attention management) are purpose-built and polished
- Jira integration creates a real two-way data flow that eliminates manual transcription during sprint planning
- Performance is impressive -- boards with 5,000+ objects and 15 simultaneous users stayed responsive in our testing
- Diagramming is good enough to replace a separate tool for most teams
What Needs Work
- The "free" plan's three-board limit is a trial in disguise -- be honest about it, Miro
- Per-user pricing gets expensive fast for large teams: twenty people on Business is $320/month
- New users can feel overwhelmed by the sheer number of tools, options, and templates available
- Very large boards become hard to navigate -- you need discipline about organization or the canvas becomes a landfill
- The mobile app is functional but noticeably weaker than the web and desktop experiences
- Built-in video chat caps at 25 participants and is not a substitute for proper conferencing
The Verdict
Our Verdict: 4.5 / 5
Miro is the closest thing we have to a digital replacement for the conference room whiteboard -- and in many ways, it is better than the original. The infinite canvas removes the physical constraint that always made whiteboards feel too small for ambitious ideas. The facilitation tools add structure that physical whiteboards never had. The ability for twenty people across four time zones to see each other's thinking in real time creates a form of collaboration that was simply not possible before tools like this existed.
The 4.5 reflects genuine admiration for what the platform does, tempered by real frustrations with pricing that scales uncomfortably for large teams, a free tier that is barely functional, and a learning curve that can make the first few sessions feel chaotic before the team finds its rhythm. For small teams and solo workers who just need a quick brainstorming space, simpler tools like FigJam or even pen and paper might serve better at lower cost.
But for product teams, agile squads, consultants, educators, and anyone who believes that the best thinking happens visually and collaboratively -- Miro is the tool. It does not just digitize the whiteboard. It reimagines what shared thinking looks like when the canvas has no walls.
I keep thinking about that junior designer during the client workshop, quietly building her diagram in the corner of the infinite canvas while the executives debated strategy above her. In a physical room, she would have waited her turn. On Miro, she just started. And by the end, her contribution was the thing everyone was gathered around.
That is what good collaboration tools do. They make space for the people who are not the loudest in the room to --
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